About me
Abdelaziz Elkashef
Digital Marketing Specialist | Creative Producer | Tech-Driven Marketer
I am a results-driven Digital Marketing Specialist with hands-on experience in e-commerce, paid acquisition, SEO, and AI-driven automation. I build data-driven marketing systems that scale product discoverability, optimize conversion funnels, and automate content workflows using custom GPTs and analytics.
My background combines performance marketing, creative content production, and technical execution, enabling me to bridge the gap between high-level strategy and hands-on implementation across the entire marketing funnel.
Professional Experience
Mar 2026 - Present · 3 mos
Digital Marketing Specialist
Freeminds MENA · Full-time · Heliopolis, Cairo, Egypt · On-site
- Develop and execute comprehensive digital marketing strategies across the MENA region to enhance brand visibility and drive lead generation.
- Manage end-to-end paid media campaigns (Meta, Google Ads, TikTok) focusing on performance optimization and maximizing ROAS (Return on Ad Spend).
- Monitor and analyze key performance metrics (KPIs) using Google Analytics and platform-specific insights to provide data-driven recommendations.
Marketing, Social Media and +1 skill
Mar 2026 - Present · 3 mos
Digital Marketing Specialist
Bellout LLC · Full-time · Heliopolis, Cairo, Egypt · On-site
- Execute targeted app acquisition campaigns to drive downloads and increase Daily Active Users (DAU).
- Run localized paid social and search campaigns targeting specific neighborhoods to maximize delivery density.
- Analyze mobile app metrics including CPI, CAC, and LTV to optimize marketing spend and improve campaign efficiency.
Nov 2025 - Mar 2026 · 5 mos
Digital Marketing Specialist
Ahmed Hammadi Group (AHG) · Part-time · Cairo, Egypt · Remote
Responsibilities:
- Plan and execute full-funnel paid social campaigns across various platforms, focusing on targeting, audience relevance, and conversion efficiency.
- Produce all creative assets from scratch—including photography, short videos, and copywriting—for organic and paid channels across DecroVent, AgroMeld, and Arvilia Steel.
- Define content strategies, maintain cross-brand content calendars, and ensure all assets align with platform best practices.
- Analyze creative and audience performance data to continuously optimize ongoing campaigns and enhance engagement.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Achieved a 9x ROAS on Meta ad campaigns
→ Business Impact: Maximized ad spend efficiency and drove high-value revenue growth across the holding company's diverse sectors.
⭐ Created and developed the company website from scratch
→ Business Impact: Established a centralized, professional digital presence and brand identity for the holding company and its subsidiaries.
⭐ Increased organic post views on Meta by 55%
→ Business Impact: Substantially boosted brand awareness and organic reach across the portfolio without relying on additional media spend.
Feb 2024 - Nov 2025 · 1 yr 10 mos
Fraud Investigator (US & CA & UK stores)
Amazon · Full-time (3 yrs 2 mos total) · New Cairo, Cairo, Egypt · Remote
Responsibilities:
- Investigate A-to-Z claims across US, Canada, and UK marketplaces to ensure fair and accurate outcomes.
- Analyze seller and customer accounts using transaction data and communication history.
- Detect policy violations and identify fraud patterns and trends.
- Flag and escalate suspicious activities to relevant risk and operations teams.
- Collaborate with internal teams through written and verbal communication on investigations.
- Maintain quality and productivity standards while handling complex cases independently.
- Apply judgment and problem-solving to support marketplace integrity and customer trust.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Built an internal AI web app to extract data from photos (OCR automation)
→ Business Impact: Reduced case resolution time for image-based investigations by 30% and improved accuracy by replacing manual extraction with automation.
⭐ Identified and reported 3 system issues
→ Business Impact: Helped reduce investigation friction and prevent recurring errors impacting case quality.
⭐ Achieved quarterly performance targets with 98.36% accuracy
→ Business Impact: Maintained high investigation quality and consistency across all review cycles.
Decision-Making, Analytical Skills and +3 skills
Oct 2022 - Feb 2024 · 1 yr 5 mos
Customer Service Associate ( EG & SA Stores )
Amazon · On-site
Responsibilities:
- Handle customer support through e-mail, phone and chat channels for order status, product inquiries, and shipping issues.
- Maintain high customer satisfaction by providing accurate and timely responses.
- Coordinate with logistics, operations, and sellers to resolve order-related problems.
- Maintain strong product knowledge to give correct guidance on features and usage.
- Identify customer needs and recommend suitable products or solutions.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Built a standardized internal request template
→ Business Impact: Reduced ticket creation time from 2 minutes to 1.2 minutes and improved quality by ensuring all required details were captured.
⭐ Created a centralized ticket knowledge hub
→ Business Impact: Improved issue resolution speed by giving employees instant access to use cases, SLAs, and ticket structures.
⭐ Identified and reported critical system issues (2 system bugs, 1 website issue)
→ Business Impact: Reduced ongoing customer impact and prevented repeated incidents by enabling faster fixes.
⭐ Recognized as a Top Achiever for 8+ months on Egypt Marketplace
→ Business Impact: Consistently delivered high-performance results across quality, productivity, and customer satisfaction metrics.
Jun 2023 - Aug 2023 · 3 mos
Subject Matter Expert
Amazon · On-site
Responsibilities:
- Coach and support new hires during onboarding to ensure fast adaptation to Amazon systems and policies.
- Identify individual performance gaps and provide targeted coaching plans.
- Assist associates with complex customer cases and escalation handling.
- Act as a daily point of contact for policy and system-related questions.
- Promote performance standards, professionalism, and a customer-first mindset.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Coached and supported 45+ new hires and 6 Team Managers
→ Business Impact: Accelerated onboarding productivity and helped multiple associates reach top achiever performance levels.
Aug 2022 - Oct 2022 · 3 mos
Sales Specialist
Telecom Egypt · Full-time · Giza, Al Jizah, Egypt · On-site
Responsibilities:
- Sell SIM cards, service packages, and telecom products in a retail sales environment.
- Identify customer needs and recommend suitable plans and upgrades.
- Drive cross-selling and upselling to increase transaction value.
- Execute activations, billing processes, and transactions accurately.
- Contribute to achieving monthly sales targets through active selling.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Built a VAT calculation desktop tool (C++)
→ Business Impact: Reduced calculation time by 80%, eliminated calculation errors, and improved transaction accuracy.
⭐ Created a digital training system for new hires
→ Business Impact: Shortened onboarding from 14 days to 8 days, increasing sales readiness and reducing reliance on senior staff.
⭐ Ranked Top Seller in 2 out of 3 months
→ Business Impact: Outperformed peers in sales results and maintained high performance across multiple periods.
⭐ Became the most diversified product seller (5+ products)
→ Business Impact: Improved cross-selling performance and increased average transaction value.
Sales, Customer Support and +2 skills
Education
Diploma, Digital Marketing
Ministry of Communications and Information Technology (DEPI)
Nov 2025 – May 2026
Focused on digital strategy, paid advertising, SEO, e-commerce funnels, and campaign optimization.
Focused on digital strategy, paid advertising, SEO, e-commerce funnels, and campaign optimization.
Diploma, Data Analyst
Ministry of Communications and Information Technology (DEPI)
Nov 2024 – May 2025
Google Data Analyst track. Skills: SQL, Python, Tableau, Power BI, E-commerce Analytics.
Google Data Analyst track. Skills: SQL, Python, Tableau, Power BI, E-commerce Analytics.
Bachelor's Degree, Social Work
Helwan University Cairo
Sep 2019 – Sep 2023
Grade: Good. Strong foundation in human behavior, psychology, and communication.
Grade: Good. Strong foundation in human behavior, psychology, and communication.
Licenses & Certifications
Generative AI for Marketing Professional Certificate
American Marketing Association (Issued Mar 2026)
Digital Marketing Professional Certificate
Content Marketing Institute (Issued Feb 2026)
Strategic Content Marketing
LinkedIn (Issued Feb 2026)
Power Query and Data Modeling
365 Data Science (Issued Nov 2024)
McKinsey Forward Program
McKinsey & Company (Issued Dec 2024)
Core Toolstack & Skills
Performance Marketing
Technical SEO
E-commerce Architecture
Custom AI Workflows
Data Analytics (SQL/Power BI)
Meta & Google Ads
Content Production
Python & C++
Abdelaziz Elkashef
Digital Marketing Specialist | Creative Producer | Tech-Driven Marketer
I am a results-driven Digital Marketing Specialist with hands-on experience in e-commerce, paid acquisition, SEO, and AI-driven automation. I build data-driven marketing systems that scale product discoverability, optimize conversion funnels, and automate content workflows using custom GPTs and analytics.
My background combines performance marketing, creative content production, and technical execution, enabling me to bridge the gap between high-level strategy and hands-on implementation across the entire marketing funnel.
Professional Experience
Mar 2026 - Present · 3 mos
Digital Marketing Specialist
Freeminds MENA · Full-time · Heliopolis, Cairo, Egypt · On-site
- Develop and execute comprehensive digital marketing strategies across the MENA region to enhance brand visibility and drive lead generation.
- Manage end-to-end paid media campaigns (Meta, Google Ads, TikTok) focusing on performance optimization and maximizing ROAS (Return on Ad Spend).
- Monitor and analyze key performance metrics (KPIs) using Google Analytics and platform-specific insights to provide data-driven recommendations.
Marketing, Social Media and +1 skill
Mar 2026 - Present · 3 mos
Digital Marketing Specialist
Bellout LLC · Full-time · Heliopolis, Cairo, Egypt · On-site
- Execute targeted app acquisition campaigns to drive downloads and increase Daily Active Users (DAU).
- Run localized paid social and search campaigns targeting specific neighborhoods to maximize delivery density.
- Analyze mobile app metrics including CPI, CAC, and LTV to optimize marketing spend and improve campaign efficiency.
Nov 2025 - Mar 2026 · 5 mos
Digital Marketing Specialist
Ahmed Hammadi Group (AHG) · Part-time · Cairo, Egypt · Remote
Responsibilities:
- Plan and execute full-funnel paid social campaigns across various platforms, focusing on targeting, audience relevance, and conversion efficiency.
- Produce all creative assets from scratch—including photography, short videos, and copywriting—for organic and paid channels across DecroVent, AgroMeld, and Arvilia Steel.
- Define content strategies, maintain cross-brand content calendars, and ensure all assets align with platform best practices.
- Analyze creative and audience performance data to continuously optimize ongoing campaigns and enhance engagement.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Achieved a 9x ROAS on Meta ad campaigns
→ Business Impact: Maximized ad spend efficiency and drove high-value revenue growth across the holding company's diverse sectors.
⭐ Created and developed the company website from scratch
→ Business Impact: Established a centralized, professional digital presence and brand identity for the holding company and its subsidiaries.
⭐ Increased organic post views on Meta by 55%
→ Business Impact: Substantially boosted brand awareness and organic reach across the portfolio without relying on additional media spend.
Feb 2024 - Nov 2025 · 1 yr 10 mos
Fraud Investigator (US & CA & UK stores)
Amazon · Full-time (3 yrs 2 mos total) · New Cairo, Cairo, Egypt · Remote
Responsibilities:
- Investigate A-to-Z claims across US, Canada, and UK marketplaces to ensure fair and accurate outcomes.
- Analyze seller and customer accounts using transaction data and communication history.
- Detect policy violations and identify fraud patterns and trends.
- Flag and escalate suspicious activities to relevant risk and operations teams.
- Collaborate with internal teams through written and verbal communication on investigations.
- Maintain quality and productivity standards while handling complex cases independently.
- Apply judgment and problem-solving to support marketplace integrity and customer trust.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Built an internal AI web app to extract data from photos (OCR automation)
→ Business Impact: Reduced case resolution time for image-based investigations by 30% and improved accuracy by replacing manual extraction with automation.
⭐ Identified and reported 3 system issues
→ Business Impact: Helped reduce investigation friction and prevent recurring errors impacting case quality.
⭐ Achieved quarterly performance targets with 98.36% accuracy
→ Business Impact: Maintained high investigation quality and consistency across all review cycles.
Decision-Making, Analytical Skills and +3 skills
Oct 2022 - Feb 2024 · 1 yr 5 mos
Customer Service Associate ( EG & SA Stores )
Amazon · On-site
Responsibilities:
- Handle customer support through e-mail, phone and chat channels for order status, product inquiries, and shipping issues.
- Maintain high customer satisfaction by providing accurate and timely responses.
- Coordinate with logistics, operations, and sellers to resolve order-related problems.
- Maintain strong product knowledge to give correct guidance on features and usage.
- Identify customer needs and recommend suitable products or solutions.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Built a standardized internal request template
→ Business Impact: Reduced ticket creation time from 2 minutes to 1.2 minutes and improved quality by ensuring all required details were captured.
⭐ Created a centralized ticket knowledge hub
→ Business Impact: Improved issue resolution speed by giving employees instant access to use cases, SLAs, and ticket structures.
⭐ Identified and reported critical system issues (2 system bugs, 1 website issue)
→ Business Impact: Reduced ongoing customer impact and prevented repeated incidents by enabling faster fixes.
⭐ Recognized as a Top Achiever for 8+ months on Egypt Marketplace
→ Business Impact: Consistently delivered high-performance results across quality, productivity, and customer satisfaction metrics.
Jun 2023 - Aug 2023 · 3 mos
Subject Matter Expert
Amazon · On-site
Responsibilities:
- Coach and support new hires during onboarding to ensure fast adaptation to Amazon systems and policies.
- Identify individual performance gaps and provide targeted coaching plans.
- Assist associates with complex customer cases and escalation handling.
- Act as a daily point of contact for policy and system-related questions.
- Promote performance standards, professionalism, and a customer-first mindset.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Coached and supported 45+ new hires and 6 Team Managers
→ Business Impact: Accelerated onboarding productivity and helped multiple associates reach top achiever performance levels.
Aug 2022 - Oct 2022 · 3 mos
Sales Specialist
Telecom Egypt · Full-time · Giza, Al Jizah, Egypt · On-site
Responsibilities:
- Sell SIM cards, service packages, and telecom products in a retail sales environment.
- Identify customer needs and recommend suitable plans and upgrades.
- Drive cross-selling and upselling to increase transaction value.
- Execute activations, billing processes, and transactions accurately.
- Contribute to achieving monthly sales targets through active selling.
ACHIEVEMENTS & BUSINESS IMPACT
⭐ Built a VAT calculation desktop tool (C++)
→ Business Impact: Reduced calculation time by 80%, eliminated calculation errors, and improved transaction accuracy.
⭐ Created a digital training system for new hires
→ Business Impact: Shortened onboarding from 14 days to 8 days, increasing sales readiness and reducing reliance on senior staff.
⭐ Ranked Top Seller in 2 out of 3 months
→ Business Impact: Outperformed peers in sales results and maintained high performance across multiple periods.
⭐ Became the most diversified product seller (5+ products)
→ Business Impact: Improved cross-selling performance and increased average transaction value.
Sales, Customer Support and +2 skills
Education
Diploma, Digital Marketing
Ministry of Communications and Information Technology (DEPI)
Nov 2025 – May 2026
Focused on digital strategy, paid advertising, SEO, e-commerce funnels, and campaign optimization.
Focused on digital strategy, paid advertising, SEO, e-commerce funnels, and campaign optimization.
Diploma, Data Analyst
Ministry of Communications and Information Technology (DEPI)
Nov 2024 – May 2025
Google Data Analyst track. Skills: SQL, Python, Tableau, Power BI, E-commerce Analytics.
Google Data Analyst track. Skills: SQL, Python, Tableau, Power BI, E-commerce Analytics.
Bachelor's Degree, Social Work
Helwan University Cairo
Sep 2019 – Sep 2023
Grade: Good. Strong foundation in human behavior, psychology, and communication.
Grade: Good. Strong foundation in human behavior, psychology, and communication.
Licenses & Certifications
Generative AI for Marketing Professional Certificate
American Marketing Association (Issued Mar 2026)
Digital Marketing Professional Certificate
Content Marketing Institute (Issued Feb 2026)
Strategic Content Marketing
LinkedIn (Issued Feb 2026)
Power Query and Data Modeling
365 Data Science (Issued Nov 2024)
McKinsey Forward Program
McKinsey & Company (Issued Dec 2024)
Core Toolstack & Skills
Performance Marketing
Technical SEO
E-commerce Architecture
Custom AI Workflows
Data Analytics (SQL/Power BI)
Meta & Google Ads
Content Production
Python & C++