About me
Abdelaziz Elkashef
I am a results-driven Digital Marketing Specialist with hands-on experience in e-commerce, paid acquisition, SEO, and AI-driven automation. I build data-driven marketing systems that scale product discoverability, optimize conversion funnels, and automate content workflows using custom GPTs and analytics.
My background combines performance marketing, creative content production, and technical execution, enabling me to bridge the gap between high-level strategy and hands-on implementation across the entire marketing funnel.
Professional Experience
Social Media & Content Marketing Specialist
Developing comprehensive B2B social media and content strategies to align with brand positioning and international export goals.
- Create engaging marketing creatives (photos, videos, copywriting) for organic and paid channels.
- Manage content calendars across multiple platforms to ensure consistent audience engagement.
Creative Performance Marketer (Paid Social)
Leading end-to-end creative production and media buying for paid social B2B lead generation campaigns.
- Develop multiple creative variations to test messaging, formats, and visual angles.
- Manage campaign setup, targeting, and ongoing optimization across Meta to achieve exceptionally low Cost Per Lead (CPL).
Digital Marketing & E-commerce Specialist
Managed and operated the online fashion storefront, focusing on product setup, pricing strategy, and technical SEO.
- Secured #1 organic Google rankings for core product keywords through strategic on-page SEO.
- Executed digital marketing and paid advertising campaigns, optimizing budgets to improve conversion rates.
Fraud Investigator & Subject Matter Expert
Conducted data-driven investigations, analyzed account data, and supported marketplace integrity. Recognized as Top Achiever for 8+ consecutive months.
- Coached and supported 45+ new hires and 6 Team Managers to accelerate onboarding productivity.
- Created a centralized knowledge hub, reducing ticket creation time by 40%.
Sales Specialist
Driven cross-selling and upselling in a retail environment, ranking as Top Seller in 2 out of 3 months.
Education
Diploma, Digital Marketing
Focused on digital strategy, paid advertising, SEO, e-commerce funnels, and campaign optimization.
Diploma, Data Analyst
Google Data Analyst track. Skills: SQL, Python, Tableau, Power BI, E-commerce Analytics.
Bachelor's Degree, Social Work
Grade: Good. Strong foundation in human behavior, psychology, and communication.
Licenses & Certifications
Generative AI for Marketing Professional Certificate
Digital Marketing Professional Certificate
Strategic Content Marketing
Power Query and Data Modeling
McKinsey Forward Program
Core Toolstack & Skills
Abdelaziz Elkashef
I am a results-driven Digital Marketing Specialist with hands-on experience in e-commerce, paid acquisition, SEO, and AI-driven automation. I build data-driven marketing systems that scale product discoverability, optimize conversion funnels, and automate content workflows using custom GPTs and analytics.
My background combines performance marketing, creative content production, and technical execution, enabling me to bridge the gap between high-level strategy and hands-on implementation across the entire marketing funnel.
Professional Experience
Social Media & Content Marketing Specialist
Developing comprehensive B2B social media and content strategies to align with brand positioning and international export goals.
- Create engaging marketing creatives (photos, videos, copywriting) for organic and paid channels.
- Manage content calendars across multiple platforms to ensure consistent audience engagement.
Creative Performance Marketer (Paid Social)
Leading end-to-end creative production and media buying for paid social B2B lead generation campaigns.
- Develop multiple creative variations to test messaging, formats, and visual angles.
- Manage campaign setup, targeting, and ongoing optimization across Meta to achieve exceptionally low Cost Per Lead (CPL).
Digital Marketing & E-commerce Specialist
Managed and operated the online fashion storefront, focusing on product setup, pricing strategy, and technical SEO.
- Secured #1 organic Google rankings for core product keywords through strategic on-page SEO.
- Executed digital marketing and paid advertising campaigns, optimizing budgets to improve conversion rates.
Fraud Investigator & Subject Matter Expert
Conducted data-driven investigations, analyzed account data, and supported marketplace integrity. Recognized as Top Achiever for 8+ consecutive months.
- Coached and supported 45+ new hires and 6 Team Managers to accelerate onboarding productivity.
- Created a centralized knowledge hub, reducing ticket creation time by 40%.
Sales Specialist
Driven cross-selling and upselling in a retail environment, ranking as Top Seller in 2 out of 3 months.
Education
Diploma, Digital Marketing
Focused on digital strategy, paid advertising, SEO, e-commerce funnels, and campaign optimization.
Diploma, Data Analyst
Google Data Analyst track. Skills: SQL, Python, Tableau, Power BI, E-commerce Analytics.
Bachelor's Degree, Social Work
Grade: Good. Strong foundation in human behavior, psychology, and communication.